Nicole Beatty
CEO of the Wellington SDC and President of the Montreal Association of SDCs
Montreal, Quebec


Billy’s career began in photography and television, reflecting his fascination with meeting people and hearing their stories. But a desire to become more involved in his community and his living environment led to a career change in 2010. For the last 10 years. Billy has been working to ensure the vitality and sustainable prosperity of the Wellington Street commercial corridor in Montreal’s Verdun district. Since becoming director of the Wellington commercial development corporation (société de développement commercial, or SDC), he has acquired vital experience in urban planning, commerce, public affairs and tourism. The key to success has been an ability to mobilize the community behind a significant, forward-looking project rooted in the 21st century while showing the utmost respect for its diverse socio-demographic profiles.